Image via WikipediaOne of the biggest success stories in the franchise is certainly Ubisoft Assassin's Creed, and according to Murray Pannell, head of marketing at Ubisoft UK, speaking to Eurogamer, the series could be as big as Grand Theft Auto.
Pannell said when asked whether the series will be as great as GTA, "To be honest, I do not know if we got there already. But I see no reason not to get there in the near future. It's all a matter of longevity and create products decent, well marketed, and get a name. "
Murray Pannell adds, "I think with the success of Assassin's two now have an opportunity to put us as one of the big blockbusters AAA. We are as big as Grand Theft Auto and Halo and things of that nature? Perhaps we are not. But I think we are now prepared exclusively as a property, as a franchise, and indeed ourselves as a must-have game when we launch a game of Assassin's Creed franchise. "
This year we have a new game franchise, Assassin's Creed: Brotherhood, but according to Ubisoft, there will be no Assassin's Creed in 2011, so the series can rest.
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